Milani Cosmetics, a Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and exceptionalism in makeup.
Milani Cosmetics is seeking a strategic, creative, and relationship-driven Influencer Marketing Manager to lead our creator marketing efforts. This role is responsible for building Milani’s creator ecosystem from strategy through execution which is all managed fully in-house. This position plays a critical role in shaping brand perception, driving cultural relevance, and fostering long-term relationships with creators, editors, and industry partners. The ideal candidate has deep experience in beauty, a strong understanding of social platforms, and a proven ability to manage agencies, creators, and cross-functional stakeholders.
Responsibilities:
Creator (Influencer) Marketing
• Own and execute Milani’s end-to-end creator marketing strategy, with all creator programming managed fully in-house
• Build and manage creator relationships, cultivating a strong, engaged community of creator brand advocates
• Identify, recruit, contract, and manage paid creator partnerships across tiers (micro to macro), ensuring strong brand alignment and performance
• Develop creator briefs, content guidelines, timelines, and KPIs aligned with brand and campaign objectives
• Oversee product seeding, gifting strategies, and ongoing creator relationship management
• Plan and execute events, dinners, and experiences designed to build long-term relationships with creators and editors
• Track performance, analyze results, and optimize creator strategy based on insights and learnings
• Partner cross-functionally with Brand, PR, Product Marketing, and Sales/E-commerce teams to ensure creator efforts support broader business goals
PR Agency & Editorial Relationship Management
• Serve as the primary internal lead for Milani’s PR agency, managing scope, deliverables, timelines, and performance
• Collaborate with the PR agency to align creator, editorial, and earned media strategies
Cross-Functional Collaboration & Leadership
• Act as a key thought partner for brand storytelling across creator, social, and PR channels
• Own overall budget management across creator marketing, PR agency support, and events
• Manage and develop one direct report, providing coaching, feedback, and growth opportunities
• Stay current on platform trends, creator landscape shifts, and beauty culture to proactively inform strategy
• Manage external partners with clarity, accountability, and strong relationship-building skills
Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of professional experience across creator/influencer marketing and PR
• Direct experience in beauty or an adjacent category (fashion, lifestyle, wellness, etc.)
• Proven experience managing creators, agencies, and external partners
• Hands-on experience with influencer management & measurement platforms such as Tribe, CreatorIQ, Upfluence, Grin, or similar tools
• Strong understanding of major social platforms, content formats, and creator ecosystems
• Experience planning and executing events for creators, editors, or industry partners
• Highly organized with strong project management and communication skills
• Strategic thinker with a hands-on execution mindset
The Ideal Candidate Is:
· A relationship-builder who thrives in creator and media communities
· A strategic marketer who can connect brand goals to cultural moments
· A collaborative partner who can influence without direct authority
· A detail-oriented operator who can manage multiple workstreams at once
Benefits
Compensation:
The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, and experience. The base salary range for this role is $95,000.00 to $110,000.00.
EOE/M/F/Vet/Disability
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