This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower or Charlotte Technical Center three times per week, at minimum.
The Motorsports Marketing team works to leverage our on-track racing success and outstanding partners to influence race fan opinion and consideration, ultimately improving product sales and market share.
As Assistant Manager for Motorsports Marketing and Activations, you will become an integral member of a passionate, enthusiastic, and highly motivated team. Overall responsibilities include overseeing the marketing efforts for a given race category, and supporting the overall strategy to influence opinion, consideration, and recommendation among core motorsports fan audiences while promoting Chevrolet cars, trucks, performance parts and accessories.
Execution of trackside event(s) activation plan is a primary responsibility. This entails collaborating with agency partners to define display elements that align with the overall strategy, overseeing tactics such as vehicle procurement and staffing management, and ultimately ensuring lead collection (and other KPI’s) meet business plan targets.
This assignment requires significant interface and collaboration with the Motorsports Marketing and Competition Program Managers, Trackside PR staff, various race teams, drivers and sanctioning bodies including acting as liaison to ensure brand alignment and business objectives are being met.
Significant travel is required (30%-50%), often times during the weekend.
Major Responsibilities:
Manage relationships with sanctioning bodies, teams and track operators.
Work with internal partners to utilize Motorsports channels to cross promote (eg, Chevy Accessories and Performance Parts)
Supervise on-site event activation including product displays, pre-race activities, event support vehicles, run of show schedules and other on-site elements where applicable
Lead marketing efforts including strategy development, asset usage and on-site tactics.
Collaborate with regional marketing teams and enterprise partners to leverage our contractual assets where applicable.
Manage annual vehicle inventories, collaborating with the competition team, vehicle coordination and finance to align forecast with budget.
Coordinate pace car operations and logistics, working with tracks, sanctioning body and pace car engineering team.
Responsible for developing and communicating annual Brand Guide to race team partners
Skills and Abilities:
Self-motivated with proven leadership and strategic thinking skills
Ability to work well in a complex environment and collaborate with assigned promotional agencies, vehicle coordination, finance, race partners, and regions to generate results
Ability to manage creative development, facilitate effective brainstorming among colleagues and demonstrate sound business judgement
Strong project management, including execution, follow through and delegation where appropriate
Ability to communicate clearly while using a variety of tools
Comfortable presenting and speaking in front of internal and external audiences
Capable of simultaneously managing multiple projects, aligning and communicating with cross-functional stakeholders/leadership and able to recommend, develop and implement solutions
Attention to detail and desire to take ownership of assigned projects
Ability to problem solve and develop cross functional solutions with divisions and internal teams
High-level of interpersonal skills and motivated to work with and through internal and external partners to achieve success
Travel Requirement:
Adaptable and flexible lifestyle enabling extensive business travel, including partial or full weekends
Select travel may require a passport and/or ability to secure
Travel will be approximately 30%-50% of the time.
Experience, Education and/or Training:
Bachelor’s degree required
3+ years Sales and Marketing experience
Strong understanding of our dealer sales and service environment
Experience in marketing, advertising, agency / vendor coordination & divisional / field support
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General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
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